Professional marketing team is a key to success for every business. However, developing and implementing an effective marketing strategy is a significant investment, and not every company can afford to make this on their premises. B2B marketing is even more complex and expensive than traditional one. That is why B2B marketing agencies are very popular among businesses from different industries.
The question arises — how to choose the B2B marketing agency that will fit you? In this article, we will try to give you an answer. You will learn what B2B marketing consists of and how to choose a reliable provider. No matter, if you are an individual entrepreneur, startup or well-established business, we know how to help you.
What Is B2B Marketing Consulting
A B2B marketing consultant specializes in helping companies to create and implement business-to-business marketing strategies. It involves defining the target audience, analyzing competitors’ marketing efforts, creating marketing materials, launching campaigns and analyzing their efficiency.
Why Is It Important
B2B consulting is important for several reasons:
- B2B marketing is complex. Targeting businesses is far more complex than interacting directly with customers. B2B consultants have specific expertise in developing marketing strategies that are tailored to B2B specifics and fit the particular market area.
- Expertise in B2B marketing. B2B digital marketing agencies have specialized knowledge and experience in B2B marketing. They follow industry trends and best practices and can provide the most effective marketing strategies to their clients.
- Improve competitive advantage. By working with a B2B internet marketing agency, businesses can gain a competitive advantage in their area. Marketing consultants can help businesses identify unique selling propositions and develop marketing campaigns that stand them out from their competitors.
Services of B2B Marketing Agencies
B2B internet marketing agencies offer a range of services to help businesses develop effective B2B marketing strategies. Some of the common services offered by B2B marketing agencies include:
- Market Research. Conducting market research to understand the target audience, competition, and industry trends. They use this information to develop effective marketing strategies.
- Branding. Helping businesses develop a strong brand identity and messaging that resonates with their target audience.
- Lead Generation. Using various tactics to generate leads, such as email marketing, social media advertising, and content marketing.
- Content Creation. Creating high-quality and engaging content such as blog posts, whitepapers, videos, and infographics to attract and engage the target audience.
- Social Media Management. Managing social media platforms to increase brand awareness, engagement, and lead generation.
- Search Engine Optimization (SEO). Optimizing the website and its content for search engines to increase website traffic and visibility.
- Website Design and Development. Designing and developing user-friendly, mobile-responsive websites that are optimized for lead generation.
- Email Marketing. Creating and executing email marketing campaigns to nurture leads and convert them into customers.
- Account-based Marketing. Develop customized marketing strategies to target specific accounts and decision-makers.
B2B marketing automation agencies use data-driven strategies to measure the effectiveness of their marketing campaigns and provide businesses with insights and recommendations to improve their marketing efforts. By utilizing the services of a B2B content marketing agency, businesses can save time, access specialized expertise, and focus on other important aspects of their operations.
B2B Marketing Strategies
B2B marketing strategies are crucial for businesses looking to promote their products or services to other businesses. By leveraging them, businesses can establish themselves as thought leaders in their industry, build stronger relationships with key stakeholders, and drive growth and success for their business.
- Inbound marketing
It focuses on attracting, engaging, and delighting potential customers with valuable content and experiences. B2B content marketing agencies use inbound marketing strategies such as content creation, SEO, outsource social media marketing, and email marketing to drive traffic to a company’s website, capture leads, and nurture them through the sales funnel. By providing helpful and informative content, an email marketing specialist can establish a company as a thought leader in its industry and build trust with potential customers.
- Account-based marketing (ABM)
This strategy targets specific high-value accounts with customized marketing campaigns. B2B tech marketing agencies use ABM to tailor their marketing efforts to the needs and challenges of individual clients, creating personalized content. It aims to engage decision-makers and influencers and encourage them to make a purchase. ABM can be an effective strategy for businesses targeting large clients, as it allows them to build and maintain relationships with key stakeholders and decision-makers.
- Customer relationship management (CRM)
CRM marketing focuses on managing interactions with customers throughout the customer lifecycle. B2B marketing strategy agencies use CRM software to track customer behavior, preferences, and interactions, and use this data to deliver personalized messages and promos. By understanding the needs and preferences of individual customers, businesses can improve customer satisfaction, increase loyalty, and drive repeat business.
Benefits of Hiring a B2B Marketing Agency
Hiring the best B2B marketing agencies helps businesses to improve their marketing strategies and gain a competitive advantage in their industry. Some of the key benefits of hiring a B2B marketing agency include:
- Access to expertise
Consulting agencies have a team of professionals with robust experience in different industries. This expertise will help them to understand your needs and develop a tailored and effective strategy.
It’s cheaper to hire a professional from the agency than recruit and establish your own marketing department.
Developing and implementing a marketing strategy can be time-consuming. By hiring a digital marketing agency, B2B companies can focus on other important aspects of their operations while the agency handles their marketing efforts.
- Measurable results
B2B technology marketing agencies use data-driven strategies to measure the effectiveness of their marketing campaigns. This allows businesses to see the results of their marketing efforts and make data-driven decisions.
B2B marketing agencies can scale their services up or down based on a company’s needs. This flexibility allows businesses to get the necessary marketing support any time they need it.
Salaries of Marketing Consultants
The salaries of marketing consultants can vary depending on several factors, such as their level of experience, skills, and location. In this paragraph, we will explore the approximate range of monthly salaries for marketing consultants in top B2B digital marketing agencies in different countries.
|Level/Region||USA (USD)||UK (GBP)||Germany (EUR)||Netherlands (EUR)||Ukraine (UAH)|
How to Choose a B2B Marketing Agency
Correct choosing of a B2B marketing agency can increase the performance of your marketing agency and business growth. Consider the following things, when selecting marketing outsourcing services for your needs:
- Experience and expertise in your industry,
- Range of services they offer,
- Track record of delivering measurable results,
- Communication and collaboration style.
It’s also important to assess their cultural fit and ensure that they share your business values and objectives. Additionally, you should review their pricing and contract terms to ensure they align with your budget and needs.
By taking the time to research and evaluate multiple B2B saas marketing agencies, you can select the right partner that can provide the specialized expertise and support your business needs to achieve its marketing goals.
How We Work
Mobilunity-BPO is a company with over 10 years of experience in diverse countries, offering a range of BPO services to businesses, including marketing. With this extensive experience, Mobilunity-BPO has developed a deep understanding of the global market and the evolving trends and technologies in the industry.
Mobilunity-BPO’s marketing services are designed to provide businesses with tailored and data-driven solutions that meet their unique marketing needs and goals. Our marketing working process includes a series of stages:
- Consultation to understand the client’s marketing needs and goals.
- Recruitment of qualified specialists with the required marketing skills.
- Onboarding and training of specialists.
- Project management to ensure high-quality work.
- Implementation of quality assurance processes.
- Regular communication with the client.
- Feedback collection to continuously improve our marketing services.
We use data-driven strategies to measure the effectiveness of our marketing campaigns and provide businesses with insights and recommendations to improve their marketing efforts.
Our Service Models
Mobilunity-BPO offer two main service models for businesses looking to hire remote specialists: hiring part-time specialists and full-time dedicated specialists.
- Part-time specialist
Hire part-time remote specialists through Mobilunity-BPO to work on specific projects or tasks. They work on an hourly basis and are available for a specified number of hours per week or month. This model fits short-term projects or ones with a limited budget. The part-time model is a cost-effective solution to get the assistance of a professional with specialized expertise, without the need to employ them full-time.
- Full-time dedicated specialist
Hire a full-time dedicated specialist to work solely for your company. A dedicated professional will work exclusively for your company on a long-term basis. This cooperation model fits established projects that require the continuous help of a highly-skilled professional.
Both models can be cost-effective and flexible. Choose the preferred one based on your goals, and our specialists will do their best to help you to achieve them. Mobilunity-BPO provides recruitment, onboarding, and management support for both models, ensuring that businesses have the resources and support they need to strengthen their performance.
Mobilunity-BPO is a trusted provider of outsourcing services, offering tailored solutions to help businesses achieve their operational and strategic goals. With over a decade of experience, we have served clients across diverse industries, including IT, e-commerce, healthcare, finance, and more.
We offer a wide range of marketing services:
- Market research
- Lead generation
- Content creation
- SMM, SEO
- Website development
- Email marketing
- Account management.
At Mobilunity-BPO, we are committed to delivering customized and data-driven marketing solutions that drive growth and success for our clients.
Do you want to develop and implement an effective marketing strategy? Consider turning to B2B marketing recruitment agencies to hire the best marketing consultants. Mobilunity-BPO marketing services are tailored to the specific goals of our clients. Our specialists will deliver high-quality marketing services that will lead you to success.