Reasons to Hire a Programmatic Advertising Consultant for Large Media Companies
In a world where everyone is online all the time, online advertising has become the most successful way for companies to get the attention of their customers. Online advertising has become a lucrative business and there are many ways in which to get your name and products out there, noticed by the online community, and convince them to purchase your services or products.
Online advertising can be planned and executed in many ways, but one of the most effective ways is to make use of programmatic advertising. Programmatic advertising involves using automated technology to buy the best and most cost-effective advertising solutions. This method of maximizing your advertising has been proven. In fact, it is so successful that this type of marketing spending has surpassed $493 billion by 2022.
Top Reasons to Hire a Programmatic Advertising Consultant
Now that we know programmatic advertising is one of the most efficient marketing tools out there, how do you start rocketing your business to new heights? Well, there is always the DIY route, but this often ends up costing more money than what you bring in. The online advertising sector can become extremely complicated, and getting the help of a professional is the best route to take. Let’s look at some of the main benefits you will get when you hire a programmatic advertising consultant:
- Expertise
The ecosystem in which programmatic advertising exists is very complex, and a consultant has deep knowledge of this and what the pitfalls are. The industry is very busy and often undergoes complete changes within a very short period, so it is important to have someone on your side that understands this and can adapt quickly to get you on the forefront and make a success of your campaigns. A consultant’s expertise will also allow them to navigate all the complex ad platforms, which will be extremely confusing for someone without the knowledge and experience of a consultant only focussing on this sector of online advertising.
- Planning and optimisation
The secret of this advertising avenue is to plan carefully and execute it correctly. An experienced and good consultant will start by analyzing your target audience and ensuring your campaign reaches the base you set out to reach. This makes a massive difference in the return you can expect on your investment and could just as well determine the success of your campaign. A good consultant will be able to optimize your campaign and ensure you get a great return on the money you have invested in your programmed advertising campaign.
- Analysis
Consultants will keep their fingers on the pulse of your campaign and analyze the results continuously, so they know when to optimize or make changes. They will identify certain metrics against which your campaign’s performance should be measured against and use the data they get from these performance evaluations to make changes to existing campaigns or ensure they improve on the next one.
- Creative strategies
Working together with creative departments within your business, the consultant will develop personal ads. This makes sure your prospective and existing customers’ attention is directed towards your service or product, which translates into sales and more profit. The consultant will use data obtained through all sorts of analyses to enable the creatives to develop catchy and successful campaigns.
What Technical Skills Should Programmatic Ad Experts Have?
When you hire someone from outside your business to perform an important task like running your programmatic ad campaigns you need to make sure that they possess the skills to do a successful job. A programmatic consulting expert should at the very least have the following skills and be able to prove this to you before you sign on the dotted line:
- Data analysis
As previously mentioned, this is an integral part of any programmatic ad campaign and the programmatic consultant should be able to analyze data coming in and convert this into action to improve on future attempts.
- Ad Tech Platforms
Proficiency in working with ad tech platforms is essential. This includes demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and data management platforms (DMPs). Programmatic ad experts should be able to navigate these platforms, understand their features, and optimize campaigns accordingly.
- Automation
Being the base of programmatic ads, your programmatic media manager or consultant should have a firm understanding of how AI and automation work. Previous experience and proven success in this area should be non-negotiable, as this is the backbone of what they are doing.
- Targeting and Segmentation
Programmatic advertising relies on audience targeting and segmentation. Experts should have an understanding of different targeting options, such as demographic, behavioral, contextual, and geographic targeting. They should be able to identify the most relevant audiences for specific campaigns and optimize targeting strategies.
The Benefits of Programmatic Advertising
So, why choose programmatic advertising consulting? One of the biggest reasons companies tend to take this option is that it eliminates much of the labor or hands-on work that traditional online ads need. There are also other reasons though, as can be seen below:
- Larger Audience
The process is quicker, so you end up having your ad seen by more people than you would in a traditional ad.
- Improves target audience
AI allows you to target the correct audience by analyzing data in a much shorter time than any expert could ever do it manually, so you reach a more focused audience which means you get more purchases per ad than before.
- Cost reduction
Because of the time-saving and less labor costs, you will see a dramatic cost reduction, which is always better for your business.
The Cost of Hiring a Programmatic Consultant
To hire an advertising manager can be expensive, but luckily we live in a connected world and can hire anyone from anywhere nowadays with a little bit of planning and a lot of communication. Let’s look at some of the monthly and hourly costs of consulting programmatic advertising experts from around the world:
| Cost Comparison | USD |
| USA (Monthly) | $7 927,92 |
| USA (Hourly) | $45,04 |
| UK (Monthly) | $4 566,94 |
| UK (Hourly) | $29,09 |
| Germany (Monthly) | $5 495,52 |
| Germany (Hourly) | $36,88 |
| Netherlands (Monthly) | $4 787,35 |
| Netherlands (Hourly) | $27,83 |
| Ukraine (Monthly) | $1 028,44 |
| Ukraine (Hourly) | $5,98 |
From this, it’s clear that Ukraine’s position as a global leader in offering highly competitive programmatic media manager salary rates without compromising on quality. Contrary to the notion of “you get what you pay for,” Ukraine offers a pool of skilled and experienced professionals, further solidifying its reputation as a premier destination for expertise.
The Different Service Models of Mobilunity-BPO.com
At Mobilunity-BPO.com, we understand the diverse nature of business and recognize the importance of tailored, innovative solutions for each organization’s unique needs. We, therefore, provide comprehensive services at Mobilunity-BPO.com, presenting two distinct options for hiring programmatic solutions consultant experts:
- Part-time Specialist Hiring:
For smaller businesses or specific project requirements, we offer the opportunity to engage a part-time advertising media buyer or ad specialist. This is done through a flexible hiring contract. Prior to commencing work, we engage in negotiations to determine the agreed-upon rate. Rest assured, the assigned specialist will devote their dedicated hours to your project.
- Full-time Dedicated Specialists:
Alternatively, if your business necessitates a full-time specialist, we can also accommodate your requirements. Similar to the part-time option, we engage in pre-contract negotiations to establish mutually agreeable terms. By selecting this option, you will have exclusive access to the assigned specialist.
Mobilunity-BPO.com: a Reliable Company to Hire a Programmatic Advertising Consultant
With over a decade of experience, Mobilunity-BPO.com is one of the top business process outsourcing companies in Ukraine, offering excellent solutions for hiring top quality talent. Boasting an extensive talent pool, Mobilunity-BPO stands ready to cater to businesses of all sizes, across a wide range of industries, including programmatic advertising, communication, hospitality and more.
Our programmatic advertising experts are highly skilled. They can join your team as a part-time remote worker or a dedicated full-time employee. Our vetting process guarantees that every candidate we present is not only skilled but also perfectly aligned with your specific requirements. As a result, Mobilunity-BPO.com has become the go-to partner for anyone seeking top-quality talent to drive their success.
What makes Mobilunity-BPO.com so successful is our unique approach. We work with our clients to ensure we understand their unique requirements. Thereafter, we find suitable candidates and allow our clients to interview the most suitable individuals. Once hired, we assist with the onboarding process and offer ongoing support.
Frequently Asked Questions
- Why should one consider hiring a programmatic expert from Mobilunity-BPO?
Engaging the services of dedicated programmatic experts from Mobilunity-BPO offers numerous benefits in terms of streamlining operations. Our team of talent takes charge of the entire hiring process, relieving you from the task and post-hiring responsibilities.
- Could you provide information on the cost associated with hiring a programmatic expert from Mobilunity-BPO?
The cost of hiring a programmatic expert from Mobilunity-BPO varies depending on the chosen hiring model. We offer competitive rates that are tailored to meet your specific needs.
- How does Mobilunity-BPO conduct the vetting process for programmatic experts?
Mobilunity-BPO employs a comprehensive vetting process consisting of meticulous steps. These steps involve shortlisting programmatic experts and subjecting them to interviews and assessments to test technical expertise.