One of the best ways to attract online users to your business’ website or online store is by creating regular unique content. Today, there are many innovative ways to create content, including updating your website, adding blogs or articles, using social media, and making videos.
With so many opportunities to create content, how do you know which strategy is best for your brand or business? There are a few key aspects to consider, including:
- Thinking about your industry expertise
- Considering your goals for your audience
- Thinking about what makes your business or brand unique
- Researching what already exists
- Checking what works for competitors
The answers to these points will help you to determine what types of content to create and where to post it to gain optimum benefits.
One of the easiest and most effective ways to create content today is by utilizing social media. Some of the most popular platforms businesses use include Instagram, YouTube, TikTok, Pinterest, Facebook and LinkedIn.
To make full use of these platforms, many businesses choose to hire a content creator specialist or local SEO consultant. A content creator is someone who makes and publishes digital content that helps to build an audience and generate revenue.
Common Mistakes to Avoid When Hiring a Content Creator
With so many people claiming to be content creators, it can be challenging to find experts with the right skills, knowledge and experience to join your team. Here are a few of the most common pitfalls to be aware of when hiring a content creator:
- Not having clear goals from the start
It’s important to have strong goals so that everyone working on your project knows exactly what is expected of them. Having clear goals also help you to identify if you’re a good match before hiring a content creator.
- Not asking for samples
Before hiring a content creator, it’s crucial to see some of their previous work to check if they have experience in working with businesses and industries similar to yours.
- Not testing their skills
To confirm if a content creator has experience working with certain types of content, such as creating infographics or informative videos, or working with certain platforms, it’s essential to test their skills by giving them a trial to complete.
- Opting for the cheapest option
It can be tempting to simply go with the cheapest content creator on any freelancing platform. However, this can prove to be a costly mistake. Often, you’ll get exactly what you’re paying for. It’s better to do proper research before making a hire.
Reasons to Hire a Social Media Content Creator
Creating content is a highly dynamic and creative job. To do this job effectively, a person must have expert knowledge of using social media platforms and have creative and analytical skills. If you’re wondering why hire a content creator, this is one of the main reasons. Let’s look at all the other reasons why you need to hire a social media content creator for your outsourced marketing for small business tasks:
- To boost content engagement
By developing a solid social media strategy, a competent social media content creator will be aware of the kind of content that appeals most to your customers and will be able to assist in tailoring your social posts accordingly. Additionally, they will be adept at carrying out an audit of social media and comprehending which social channels to prioritize and why.
- To save time by outsourcing the build of your social media presence
Running a business takes up a lot of time. Often, business owners and managers don’t have time to take care of content creation tasks. By hiring a social media content creator, you get ample room in your daily schedule to focus on other important aspects.
- To build a community
A social media content creator has excellent comprehension and management skills. As a result, they will be aware of the kinds of questions that are likely to come from your online community and will already be prepared for those questions before they are asked by coming up with thoughtful responses, some of which will be automated.
- To be in tune with the current social trends
Social media content creators regularly view the internet to keep up with the most recent social media trends, emerging technologies, and tools. All of this makes it easier for them to quickly determine and implement the most effective options for your position in the highly competitive internet world.
- To keep an eye-catching social feed
Your business and the service or product you offer are reflected in the content you post. To differentiate yourself from competitors in the market, it is essential to define and produce intelligent and thoughtful content. Your intended audience will be alienated by irrelevant and useless content. It is the responsibility of the social media content creator to avoid such situations and produce relevant content for a specific audience.
- To write great captions
A social media content creator can create enticing captions that connect with your audience’s interests and needs and boost engagement.
- To run effective social media ads
Tools for advertising on social media can be extremely helpful in reaching your target audience. It is essential to have a team member who is familiar with these tools as your business expands. A content creator for social media is aware of the advantages and drawbacks of various social platforms. They also know how to use advertising tools in the best way to help you reach your business goals. They can measure your ads’ return on investment (ROI), improve your ads, and track how well they perform.
The Advantages of Outsourcing Content Creation to Professionals
If you want to try your hand at content marketing but lack the time or expertise to do so, outsourcing your content creation to professionals is an easy and effective way to reap the benefits without all the work. Let’s explore some of the advantages of outsourcing content marketing services:
- It is more affordable
Keep in mind that a full-time, in-house content creator for hire is more expensive. When you outsource content creation, you have additional time and money to focus on strategy, marketing, and experimentation.
- It is a more flexible option
Outsourcing is a more flexible option as you can hire content creator experts when you want to deliver more content. You can also outsource to different creators if you want to change the style or tone of voice.
- Get fresh and innovative ideas
When you hire Instagram content creator experts or TikTok creators from other areas, you get fresh ideas from creators who can express concepts differently and uniquely.
- Produce content faster
One of the biggest benefits to hire a TikTok content creator from an outsourcing company is how fast and efficient it is compared to trying to do all tasks by yourself. Outsourced content creators typically focus on efficiency.
The Process of Hiring a Content Creator
If you’re wondering how to hire a content creator, there are a few steps involved in the process to hire social media content creator experts. These include:
Step 1: Identify the kind of content you need
Before you begin looking to hire content creator for Instagram or Facebook experts, you should make sure to outline the kind of content you desire. While some freelance content creators are capable of performing multiple tasks, it is best to concentrate on those who are best suited to your needs.
Step 2: Set your budget
After you’ve determined what work you need, the next step is to determine how much you are willing and able to spend on your project. As well as how you will pay the content creators with whom you will collaborate.
Step 3: Create your job posting or find an outsourcing partner
Next, it’s time to post your job on your preferred job listing website or find a suitable outsourcing company. Be sure to make your needs and budget known to ensure you find the right collaborators.
Step 4: Shortlist suitable candidates
Once candidates start applying, it’s time to shortlist suitable people for the job. It’s important to consider skills, knowledge, experience and education before you hire YouTube content creator candidates.
Step 5: Interview and test candidates
After setting up a list of suitable candidates such as an Instagram content creator for hire, the next step is to interview everyone and allow them to complete a test similar to your projects.
Step 6: Hire the right candidates
After the interview and test phase, it’s time to select the best Facebook or YouTube content creator for hire as part of your team.
The Average Salary of Content Creators
One of the most important aspects to consider before you hire TikTok content creator experts is the salary. You want to be sure you have the right budget before looking for candidates.
The average monthly salary differs between countries and the level of experience of candidates. Let’s explore a few monthly salaries from five different countries:
Mobilunity-BPO.com: a Leading Choice for Outsourcing Content Creation Services
When outsourcing content creation services, it is essential to select the appropriate company. With over a decade of experience, Mobilunity-BPO.com provides dedicated content creator hire talent for both short- and long-term projects. Mobilunity-BPO.com, which is based in Ukraine, has access to a large pool of talent consisting of a variety of experts of small business BPO that are ready for companies looking to hire video content creator professionals or social media experts.
You can choose to work with part-time content creators for smaller, short-term projects or hire content creators for long-term projects with us.
Mobilunity-BPO.com has helped many businesses around the world find the right people over the years. Our clients come from a wide range of industries, including big data, communication, online media, and more.
Our outsourcing and hiring process is straightforward but highly effective, which is why businesses choose us: We identify the precise requirements of our clients, carefully select the ideal candidates, assist in the onboarding process, and guarantee the ongoing success of the project.
Hiring Part-time Specialists vs Hiring Full-time Dedicated Specialists
When working with Mobilunity-BPO, you can hire either part-time content creator specialists or full-time dedicated specialists. But what is the difference?
Part-time content creators typically work on smaller, short-term projects. These content creators may sometimes work on several projects at once. They are usually available only when needed, making them a flexible option.
Full-time dedicated specialists work on long-term and, often, bigger projects. They are usually dedicated to only one project at a time. Paying for full-time specialists may require a fixed contract over a certain period.