How to Hire Google Ads (Adwords) Expert
Google Ads, formerly known as Google AdWords, is a powerful online advertising platform that can help businesses increase their online visibility and drive more conversions.
In this article, we will explore the benefits of hiring a Google Ads expert and what businesses should consider when looking for one.
What Is Google Ads?
Google Ads is an online advertising platform developed by Google that allows businesses to display their ads to relevant audiences on Google search results pages, as well as on other websites and mobile apps that partner with Google.
What does a Google Ads expert do? Managing and optimizing Google Ads campaigns for businesses, including conducting keyword research, creating ad copy, analyzing performance data, and making ongoing optimizations to improve campaign performance and achieve marketing objectives.
Why Hire Dedicated Google Ads Experts?
Google Ads can be a powerful tool for businesses, but creating and managing effective campaigns requires expertise. Dedicated Google Adwords experts have a deep understanding of the platform and can create effective campaigns that target the right audience, use the right keywords, and generate high-quality leads and sales.
When you hire a marketing strategist, you get a customized strategy, including deep research of your needs, data analysis, and creating and running the campaign. The expert monitors the campaign performance and adjusts it to maximize ROI.
Services From Dedicated Google Ads Experts
Dedicated Google Ads experts offer a range of services that can help businesses create and manage effective campaigns.
- Campaign Setup and Configuration
Dedicated Google Ads experts can set up and configure campaigns to ensure that they are optimized for success.
- Keyword Research and Selection
Experts can perform keyword research and select the right keywords for each campaign to target the right audience and maximize ROI.
- Ad Copy Creation
Dedicated Google Ads experts can create high-quality ad copy that is engaging and persuasive, driving clicks and conversions.
- A/B Testing
Experts can conduct A/B testing to determine which ad copy, landing pages, and other elements are most effective for each campaign.
- Tracking and Reporting
Marketing data analyst can set up a tracking system to monitor performance, measure ROI, and make data-driven decisions to improve campaigns.
Benefits of Hiring Dedicated Google Ads experts
If you’re looking to improve the performance of your Google Ads campaigns, outsourcing the management to dedicated experts can be a wise investment
- Improved Campaign Performance
Dedicated Google Ads experts can improve campaign performance, generating more leads and sales for businesses.
- Cost-efficiency
Outsourcing Google Ads management to experts can reduce costs and increase ROI, maximizing the impact of each advertising dollar spent.
- Time Saving
Using the help of a freelance PPC manager who provides PPC management services can save time and resources, allowing businesses to focus on other important aspects of their operations.
- Scalability
Dedicated Google Ads experts can manage campaigns of any size and scale, making it easy for businesses to grow their advertising efforts as needed.
Who are Google Partners?
Google Partners are companies that have proven their ability to manage effective advertising campaigns on Google. This certification is a testament to their expertise and indicates that they can provide businesses with effective advertising services.
Benefits of Working With a Google Partner Specialist
- Expertise and Knowledge
Google Partner specialists have demonstrated advanced knowledge and skills in Google Ads, meaning they can help businesses create and manage effective campaigns that drive results.
- Access to Beta Features
Google Partners have access to beta features that are not available to the general public, giving them a competitive advantage in creating and optimizing campaigns.
- Up-to-date Training
Google requires its Partners to complete ongoing training and certification to stay up-to-date with the latest best practices and trends in Google Ads.
- Performance Guarantees
Google Partners are held to a higher standard of performance, and must meet certain requirements to maintain their status, providing businesses with an added layer of quality assurance.
- Improved ROI
Working with a Google Partner specialist can help businesses improve their ROI by creating and optimizing campaigns that are highly targeted and effective.
- Customized Strategies
Google Partner specialists can develop customized strategies that meet the specific needs and goals of each client, ensuring that campaigns are tailored to deliver the best results.
Working with a Google Partner specialist offers businesses numerous benefits to maximize the impact of their advertising efforts in the digital marketplace, save costs, and gain a competitive advantage.
SEM vs. PPC Approaches In Marketing
When it comes to digital advertising, businesses have a variety of options to choose from, including search engine marketing (SEM) and pay-per-click (PPC) advertising. While the two terms are often used interchangeably, they represent different approaches to online advertising. In this comparison table, we will highlight the key differences between SEM and PPC.
| Criteria | SEM | PPC |
| Definition | A digital marketing strategy that involves promoting a website or business through paid search engine ads. | An online advertising model where advertisers pay each time a user clicks on one of their ads. |
| Scope | Includes both paid search ads and search engine optimization (SEO). | Focuses only on paid search ads. |
| Cost structure | Pay-per-click or pay-per-impression. | Pay-per-click. |
| Ad placement | Ad placement is determined by relevance and quality score. | Ad placement is determined by the highest bidder. |
| Ad targeting | Can be targeted by keywords, location, device, and demographics. | Can be targeted by keywords, location, device, and demographics. |
| Advantages | Can improve search engine rankings, offers a wider scope, drives more traffic to the website, and offers higher conversion rates. | Offers instant visibility, more control over ad placement and budget, and is highly measurable. |
| Disadvantages | Can be expensive, requires constant management and optimization, and may take time to produce results. | Can be costly, requires constant management and optimization, and may be impacted by ad blockers. |
Google Ads Services at Mobilunity-BPO
Mobilunity-BPO is a leading provider of outsourcing services that help businesses achieve their operational and strategic goals. With over a decade of experience in the industry, we have worked with clients across a wide range of industries, including IT, e-commerce, healthcare, finance, and more.
How We Work
At Mobilunity-BPO, our Google Ads experts follow a client-focused approach to ensure that our clients receive high-quality services that meet their advertising goals. Our process includes the following steps:
- Detailed Consultation
We start by having a detailed consultation with the client to understand their business needs, target audience, and advertising objectives.
- Needs Assessment
Based on the information gathered during the consultation, we conduct a thorough needs assessment to identify the specific services and resources required to achieve the client’s advertising goals.
- Customized Solution Design
We design a customized solution that meets the client’s needs, taking into account factors such as budget, timeline, and technical requirements.
- Implementation
Our experts implement the solution using the latest Google Ads technologies and best practices, ensuring that the final product meets the client’s expectations.
- Quality Assurance
We conduct rigorous quality assurance testing to ensure that the Google Ads campaigns are optimized for success.
- Delivery and Ongoing Support
Finally, we deliver the final product to the client and provide ongoing support and optimization to ensure their advertising efforts continue to drive results.
Hire Part-Time Specialists
A freelance Google Adwords specialist will work remotely for a set number of hours per week. This model is ideal for businesses that require occasional or ongoing support for their advertising efforts, but do not have the resources to hire Google Ads expert full-time. This model is ideal for businesses that require ongoing support for their advertising efforts and want to have a dedicated specialist who can focus solely on their campaigns.
Hire Full-Time Specialist
Our full-time dedicated specialist model allows businesses to hire Google Adwords expert who will work exclusively for them on a full-time basis. This model is ideal for businesses that require ongoing support for their advertising efforts and want to have a dedicated specialist who can focus solely on their campaigns.
FAQ
In this FAQ section, we will answer some of the most common questions businesses have about Google Ads.
- What qualifications and certifications should I look for when hiring a Google Ads expert?
When you hire Google Ads expert, look for specialists who are certified by Google and have completed the necessary training and exams. Google offers a range of certifications, including the Google Ads certification, which demonstrates an individual’s proficiency in managing Google Ads campaigns. Additionally, businesses may want to look for experts with experience in their industry and a track record of successful campaigns.
- What are the benefits of hiring a Google Ads expert?
Hiring a Google Ads expert can offer businesses numerous benefits, including improved campaign performance, cost efficiency, time-saving, and scalability. Experts can customize strategies to meet the specific needs of each client and provide ongoing optimization and support.
- What is the Google Ads expert salary?
Google Adwords specialist salary varies depending on several factors, including their level of experience, location, and the size of the organization they work for. On average, the salary range for a certified Google Adwords specialist is between $50,000 and $90,000 per year. However, this can vary widely based on the individual’s level of expertise, job responsibilities, and geographic location.
- How can I find a reliable Google Ads expert?
To find a reliable Google Ads expert, businesses should look for certified specialists with a track record of successful campaigns, positive reviews, and experience in their industry. It is also important to consider their communication skills, performance guarantees, and pricing models.
- How can I get started with a Google Ads expert?
To get started with a Google Adwords help expert, businesses should identify their goals and budget, conduct keyword research, create effective ad copy, and measure and optimize campaign performance. Alternatively, businesses can work with a Google Ads specialist who can provide ongoing optimization and support to achieve their advertising goals.
Conclusion
By hiring an expert Google AdWords specialist, businesses can access a team of certified experts who have extensive knowledge and experience in managing campaigns, conducting keyword research, creating effective ad copy, and optimizing campaigns for better results.
If you’re looking for a flexible and cost-effective way to manage your Google Ads campaigns, consider hiring a Google AdWords expert freelance who can provide specialized expertise and work on a project basis.